Page 57 - ICDEBI2018

International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

2. Content Marketing 3. Easy to measure:
Content marketing is the ability of using Content marketing is the ability of using O
Online everything can be calculated, thus it’s nline everything can be calculated, thus it’s
storytelling and important information to raise storytelling and important information to raise simpler for the companies to know right away if impler for the companies to know right away if
s
brand knowledge with the objective of getting brand knowledge with the objective of getting t their strategy is operating or not, what business heir strategy is operating or not, what business
your target viewers to take a gainful action. rs to take a gainful action. concern or customer is enthusiastic about their n or customer is enthusiastic about their
Content marketing aims at building interaction Content marketing aims at building interaction i items, from what places or nations are they, etc.tems, from what places or nations are they, etc.
with probable consumers and becoming a with probable consumers and becoming a 4. Brand growth:
Continuation on the Internet can help the ontinuation on the Internet can help the
colleague rather than an advertiser. Content colleague rather than an advertiser. Content C
development of the business organization from evelopment of the business organization from
marketing strongly relies on content delivery. marketing strongly relies on content delivery. d
Content marketing can hardly ever be seen Content marketing can hardly ever be seen a
any local market to country wide and worldwide ny local market to country wide and worldwide
completely divided from other types of digital ely divided from other types of digital market locations at the same time, providing s at the same time, providing
marketing that can fill the content distribution marketing that can fill the content distribution almost boundless development opportunities.lmost boundless development opportunities.
a
part. 5. Available 24/7:
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3. Search Engine Optimization (SEO)Search Engine Optimization (SEO) The World Wide Web not at all rests and so does he World Wide Web not at all rests and so does
SEO is the course of action of optimizing content SEO is the course of action of optimizing content Online promotion, enabling company with small nline promotion, enabling company with small
O
s
or websites so that they explain up in explore or websites so that they explain up in explore sources to maintain physical 24ources to maintain physical 24-hour functions to
outcome in search engines such as Google. Search as Google. Search contend in the electronic industry using Online nic industry using Online
promotion resources that can run almost 24 hours romotion resources that can run almost 24 hours
engines settle on which websites to prove for a engines settle on which websites to prove for a p
search term based on keywords mentioned on the search term based on keywords mentioned on the a day and 7 days a week.
website and links that pass on to this website. That website and links that pass on to this website. That
means SEO has a lot to do with using the right means SEO has a lot to do with using the right Dis-advantages of Digital Marketing:advantages of Digital Marketing:
keywords or key phrases in the copy of a wekeywords or key phrases in the copy of a website 1. Promotion policy can be copied:
One of the hazards in Internet marketing is that a ne of the hazards in Internet marketing is that a
or within the content. O
particular method can easily be copied by a rival. articular method can easily be copied by a rival.
4. Search Engine Marketing (SEM): p
A
While SEO describes the course of action of While SEO describes the course of action of And, many have done so with conclude ignore for nd, many have done so with conclude ignore for
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perceiving not paid traffic from search engines perceiving not paid traffic from search engines – the lawful repercussions their actions may bring. he lawful repercussions their actions may bring.
Pictures or images can be used to mislead ictures or images can be used to mislead
SEM refers to the paid traffic from search engines. SEM refers to the paid traffic from search engines. P
The most general form of search engine marketing The most general form of search engine marketing consumers and bring awaybring away an important company.
is probably Google Ad words for the is probably Google Ad words for the From you. Not only that, these can also be used you. Not only that, these can also be used
f
uncomplicated cause that Google is by far the oogle is by far the for perpetrating adverse and incorrect information or perpetrating adverse and incorrect information
most used search engine. a
about your goods, products or services that will bout your goods, products or services that will
5. Pay-Per-Click Advertising (PPC):Click Advertising (PPC): Similar to dangerous your online reputation online reputation – and minimize
SEM other forms of PPC advertising also SEM other forms of PPC advertising also useful focused consumers.focused consumers.
illustrate marketing techniques where the marketer illustrate marketing techniques where the marketer 2. Digital Digital M I Too oo Much uch
M
T
Includes ncludes
Marketing arketing
pays for each click on a link. Competition:
Just like the development ofdevelopment of online ads, Internet
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Advantages or benefits of Digital MarketingAdvantages or benefits of Digital Marketing: promotion is knowledgeable with a great process romotion is knowledgeable with a great process
of too many competitors. Digital promoters are f too many competitors. Digital promoters are
1. Level playing field: o
n
Any company can challenge with any enemy apart Any company can challenge with any enemy apart not competent of receiving into a more powerful ot competent of receiving into a more powerful
from of element with a well-built digital internet built digital internet place for the best possible disclosure for their best possible disclosure for their
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marketing approach. Furthermore, typically a marketing approach. Furthermore, typically a promotion and promotion tasks, and with the use romotion and promotion tasks, and with the use
minor store would find it difficult to bring minor store would find it difficult to bring of too many competitors, will make it even more f too many competitors, will make it even more
o
together the grace of the accessories of its together the grace of the accessories of its larger difficult and costly to get the interest of targeted ifficult and costly to get the interest of targeted
d
opponents. Online, a sharp well thought out site opponents. Online, a sharp well thought out site observers.
with a sleek consumer trip and incredible service with a sleek consumer trip and incredible service 3. Security problem:
is master – not dimension. I Internet marketing has its own nternet marketing has its own demerits which are
not noticeable on its knowledge value. so, For a ot noticeable on its knowledge value. so, For a
2. Low cost: n
p
It allows to companies to save money, an It allows to companies to save money, an person or client who queries online for goods or erson or client who queries online for goods or
s
component that is really taken into account by the component that is really taken into account by the services, there is a caution not to disclose all the ervices, there is a caution not to disclose all the
p
companies since the Digital marketing strategiesDigital marketing strategies private information as it might be used against rivate information as it might be used against
don’t necessitate a great amount of financial don’t necessitate a great amount of financial them by nameless people.
commitment.

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