Page 56 - ICDEBI2018

International Journal of Trend in International Journal of Trend in Scientific Research and Development (IJTSRD)Research and Development (IJTSRD)
International Open Access JournalInternational Open Access Journal | www.ijtsrd.comwww.ijtsrd.com

ISSN No: 2456 ISSN No: 2456 - 6470 | Conference Issue – ICDEBIICDEBI-2018

INTERNATIONAL CONINTERNATIONAL CONFERENCE ON DIGITAL ECONOMY AND FERENCE ON DIGITAL ECONOMY AND

ITS IMPACT ON BUSINESS AND TS IMPACT ON BUSINESS AND INDUSTRYINDUSTRY

Organised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, SangliOrganised By: V. P. Institute of Management Studies & Research, Sangli

Digitalization in Digitalization in Marketing

Mallikarjun Raju Chikkodi
Student, K.L.E. Society’s B.K.L.E. Society’s B. K. College of Commerce,
ChikkodiChikkodi, Belagavi, Karnataka, India

ABSTRACT 4. extension
Many customers do almost all of their shopping any customers do almost all of their shopping
In this seminar I would like to show about the In this seminar I would like to show about the M
digitalization in marketing and its performing in our digitalization in marketing and its performing in our o
online. Digital marketing lets you to request to nline. Digital marketing lets you to request to
day to day life such as its needs, types and its day to day life such as its needs, types and its t these people and thus develop the reach of your hese people and thus develop the reach of your
advantages and also its disadvantages. Digitalization advantages and also its disadvantages. Digitalization business.
in marketing is playing a very important role in the is playing a very important role in the 5. Multimedia: Consumers tend in the direction of Consumers tend in the direction of
more with marketing materials that mingore with marketing materials that mingle
economy. m
numerous types of content, including photos, umerous types of content, including photos,
n
NEEDS NEEDS OF OF DIGITALIZATION DIGITALIZATION IN IN v
video clips, and audio. It is far easier to ideo clips, and audio. It is far easier to
i
MARKETING: incorporate all these content types into digital ncorporate all these content types into digital
Every business will have different specific goal in Every business will have different specific goal in m
marketing than any other type of publicity arketing than any other type of publicity –and it
mind, but almost all are trying to reach more mind, but almost all are trying to reach more is very important.
customers and convince them to purchase .to do thus customers and convince them to purchase .to do thus 6. Interactivity:
effectively, you have to take benefit of all the most effectively, you have to take benefit of all the most Digital marketing lets you be igital marketing lets you be in touch directly
D
precious marketing resources and technologies. precious marketing resources and technologies. w
with the consumers who perceive you content, ith the consumers who perceive you content,
Which include: n
notably through website comments, messages, otably through website comments, messages,
reviews, and social media posts. This shows those eviews, and social media posts. This shows those
r
consumers that you care about what they say and onsumers that you care about what they say and
1. Affordability c
Digital marketing is noticeably low expensive Digital marketing is noticeably low expensive t think, leading them to think respected and Part of hink, leading them to think respected and Part of
than other marketing techniques. Specific prices than other marketing techniques. Specific prices the society you’re building.he society you’re building.
t
vary based on what you’re doing but ad spend vary based on what you’re doing but ad spend 7. Tracking:
tends to be lower than other forms of marketing. tends to be lower than other forms of marketing. B
Besides communicating with consumers digital esides communicating with consumers digital
2. Mobile admittance marketing lets you track their activities. You can arketing lets you track their activities. You can
m
You may not know thus but 77 percent of but 77 percent of keep an eye on which ads and types of content eep an eye on which ads and types of content
k
American youths are on a smart phone and are American youths are on a smart phone and are t they have seen shortly before they make a buy.hey have seen shortly before they make a buy.
likely o use that smart phone or another mobile likely o use that smart phone or another mobile
device for news, social networking, and countless device for news, social networking, and countless Types of digital marketing
other actions .Digital marketing lets you reach other actions .Digital marketing lets you reach 1. Social Media Marketing
them while they’re doing this. The social Ms has a muscular focus on social he social Ms has a muscular focus on social
T
3. Flexibility media marketing. So that is where we are going to edia marketing. So that is where we are going to
m
There are many forms and benefits of digital e are many forms and benefits of digital s
start our list of types of digital marketing. Social tart our list of types of digital marketing. Social
marketing. Including banner ads, email marketing, marketing. Including banner ads, email marketing, Media positively has fairly earned position in the edia positively has fairly earned position in the
M
content marketing, and social media posts. Thus content marketing, and social media posts. Thus record. Social media marketing ecord. Social media marketing is, the use of
r
social media platforms and websites to support a ocial media platforms and websites to support a
by learning how to market yourself digitally, you by learning how to market yourself digitally, you s
open up a wide range of possibilities for future open up a wide range of possibilities for future goods or service.
publicity strategy.

@ IJTSRD | Available Online @ www.ijtsrd.comwww.ijtsrd.com | Conference Issue: ICDEBI-2018 | | Oct 2018 Page: 48