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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

any ads as such. For the social account provider, it y ads as such. For the social account provider, it maximizing the potential of existing set of customers maximizing the potential of existing set of customers
will still be making a huge profit, but for advertisers, will still be making a huge profit, but for advertisers, as well.
it will be a lost potential customer.
While the number of brands keep growing every day, hile the number of brands keep growing every day,
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Hence, it is essential for the marketing community to Hence, it is essential for the marketing community to it is of paramount importance to create your own it is of paramount importance to create your own
create the campaigns cautiously so that only carefullycreate the campaigns cautiously so that only carefully space with rightful marketing and branding with the space with rightful marketing and branding with the
selected audience with high probability of conversion selected audience with high probability of conversion help of media that supports your organhelp of media that supports your organization’s
gets targeted and it doesn’t act like a bombardment gets targeted and it doesn’t act like a bombardment products and services the most. products and services the most.
for other set of users.
Citations and references
Conclusion 1. https://www.livemint.com/Consumer/kKGIEVjcbhttps://www.livemint.com/Consumer/kKGIEVjcb
In conclusion, we can see that there is a huge scope In conclusion, we can see that there is a huge scope Q2xOFUAszNW3I/Ad-spendingspending-in-India-to-
for digitalized marketing in India. While Aadyaa has for digitalized marketing in India. While Aadyaa has grow-125-in-2018-report.htmlreport.html
tried to explore digital marketing’s potential in tried to explore digital marketing’s potential in
2. https://acodez.in/traditionalhttps://acodez.in/traditional-marketing-vs-digital-
jewellery sector, other key sectors such as banking jewellery sector, other key sectors such as banking
marketing/
and financial services, manufacturing, real estaand financial services, manufacturing, real estate,
logistics, textile, electronics also can be targeted well logistics, textile, electronics also can be targeted well 3. https://www.facebook.com/aadyaaoriginalsebook.com/aadyaaoriginals
with rightfully created campaigns. 4. https://www.instagram.com/aadyaaoriginalshttps://www.instagram.com/aadyaaoriginals

With most advanced tools and techniques in analytics, With most advanced tools and techniques in analytics, 5. http://www.aadyaa.com
SEO, SEM, targeting a right user is now a reality. SEO, SEM, targeting a right user is now a reality.
This can help in achieving new customers as well asThis can help in achieving new customers as well as

About the Author: Dr Satish MaratheAbout the Author: Dr Satish Marathe
Dr Marathe has been working in the field of education for last 36 years. He has Dr Marathe has been working in the field of education for last 36 years. He has r Marathe has been working in the field of education for last 36 years. He has
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worked as a Registrar and Visiting Faculty in several institutes in Pune and Mumbai. worked as a Registrar and Visiting Faculty in several institutes in Pune and Mumbai. orked as a Registrar and Visiting Faculty in several institutes in Pune and Mumbai.
He is currently working as Associate Professor in Tilak Maharashtra Vidyapeeth, He is currently working as Associate Professor in Tilak Maharashtra Vidyapeeth, e is currently working as Associate Professor in Tilak Maharashtra Vidyapeeth,
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Pune. He also has a keen interest in teaching with focus on Micro and Macro lso has a keen interest in teaching with focus on Micro and Macro lso has a keen interest in teaching with focus on Micro and Macro
Economics.

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Dr Marathe has also worked as a trainer and have been a part of Humanist Movement. Dr Marathe has also worked as a trainer and have been a part of Humanist Movement. r Marathe has also worked as a trainer and have been a part of Humanist Movement.
He believes in continuous learning process and one shouldn’t stop learning at all. He He believes in continuous learning process and one shouldn’t stop learning at all. He e believes in continuous learning process and one shouldn’t stop learning at all. He
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has received PhD in Management in July 2016 from Tilak Maharashtra Vidyapeeth, has received PhD in Management in July 2016 from Tilak Maharashtra Vidyapeeth, as received PhD in Management in July 2016 from Tilak Maharashtra Vidyapeeth,
Pune. Before his PhD, fore his PhD, he has completed his MDBA (Marketing) from IMDR, BSc he has completed his MDBA (Marketing) from IMDR, BSc
( (Statistics) from Shivaji University, and M.A. (Economics) from Pune University(Statistics) from Shivaji University, and M.A. (Economics) from Pune UniversityStatistics) from Shivaji University, and M.A. (Economics) from Pune University.
Portfolio:
Tilak Maharashtra Vidyapeeth, Pune (June 2017 till date): Tilak Maharashtra Vidyapeeth, Pune (June 2017 till date):
· Teaching in Management Department toTeaching in Management Department to BBA and MBA Program.
· Teaching in Commerce Department to B.com and M.com Program.Teaching in Commerce Department to B.com and M.com Program.

N.L. Dalmia Institute of Management (2015 to 2016) || NMITD Mumbai (2011 to 2014) || Institute of N.L. Dalmia Institute of Management (2015 to 2016) || NMITD Mumbai (2011 to 2014) || Institute of N.L. Dalmia Institute of Management (2015 to 2016) || NMITD Mumbai (2011 to 2014) || Institute of
Management Development and Research (1980 to 1995 & 2008 to 2011)Management Development and Research (1980 to 1995 & 2008 to 2011)
· Faculty for communication, general management and organization behavior subjectsor communication, general management and organization behavior subjectsor communication, general management and organization behavior subjects
· Registrar with General Administration Duties: Admission, Scheduling, Timetables Registrar with General Administration Duties: Admission, Scheduling, Timetables Registrar with General Administration Duties: Admission, Scheduling, Timetables
· Student Management: Supervising all the administrative arrangementsStudent Management: Supervising all the administrative arrangements for all the events, festivals, for all the events, festivals,
competitions etc. conducted on campusetitions etc. conducted on campus
· Examination: Supervising examination related all activities (From Form submission to Result Examination: Supervising examination related all activities (From Form submission to Result Examination: Supervising examination related all activities (From Form submission to Result
declaration and arranging convocation) declaration and arranging convocation)
· Accounts: Purchasing material for educational institute, Supervising PayrollsAccounts: Purchasing material for educational institute, Supervising Payrolls
· HR: Recruitment, Training and Development, Employee Performance appraisal ent, Training and Development, Employee Performance appraisal ent, Training and Development, Employee Performance appraisal
· Supervising Housekeeping and Maintenance work at the institute Supervising Housekeeping and Maintenance work at the institute

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