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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456nternational Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470

Portfolio within Digital Media
As far as portfolio of Digital media in marketing is considered, following key types can be considered. While As far as portfolio of Digital media in marketing is considered, following key types can be considered. While s far as portfolio of Digital media in marketing is considered, following key types can be considered. While
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this list is not exhaustive as such, and various other types also can be added to it, key types have been picked to list is not exhaustive as such, and various other types also can be added to it, key types have been picked to list is not exhaustive as such, and various other types also can be added to it, key types have been picked to
demonstrate the expanse of digital marketing media.demonstrate the expanse of digital marketing media.

Out of all these types, Aadyaa has chosen only social, Out of all these types, Aadyaa has chosen only social, 3. What is the cost at which conversions are taking What is the cost at which conversions are taking
internet ads and SEO/SEM related marketing spends rnet ads and SEO/SEM related marketing spends place
till now. Return on investment achieved in these till now. Return on investment achieved in these 4. How many concurrent users are connecting to How many concurrent users are connecting to
media is well above the industry benchmarks (2x to media is well above the industry benchmarks (2x to portal of www.aadyaa.com through the ortal of www.aadyaa.com through the marketing
p
4x revenue compared to spends) set by internet giants 4x revenue compared to spends) set by internet giants campaigns
like Google and Facebook. 5. Where are the users based? City and countryWhere are the users based? City and country
6. How users are connecting to the campaigns How users are connecting to the campaigns –
desktops/laptops, mobiles, apps, tabletsesktops/laptops, mobiles, apps, tablets
Aadyaa will continue to focus on these digital media s on these digital media d
to reach out to its existing customers as well as mine to reach out to its existing customers as well as mine 7. Is there any particular pattern in the buyers’ age Is there any particular pattern in the buyers’ age
g
new customers based on their preferences about new customers based on their preferences about group / gender / ethnicity?roup / gender / ethnicity?
jewellery.
Limitations of Digitalized MarketingMarketing
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Insights from Digital Marketing While digital media are a boon for advertisers as they hile digital media are a boon for advertisers as they
A vast amount of data gets captured when any of the A vast amount of data gets captured when any of the assist in better utilization of their marketing budgets, assist in better utilization of their marketing budgets,
campaign is run through digital marketing medium. arketing medium. from a user’s perspective, it may just become an from a user’s perspective, it may just become an
Through this data, important insights can be gathered Through this data, important insights can be gathered overdose too soon. A typical user having a smartoverdose too soon. A typical user having a smart
and can be made to ensure better utilization of and can be made to ensure better utilization of phone in hand and having access to Iphone in hand and having access to Internet, will get
continuous promotional notifications on his social ontinuous promotional notifications on his social
marketing budgets for the organization. marketing budgets for the organization. c
media accounts, internet browsers, search engines. edia accounts, internet browsers, search engines.
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At Aadyaa, following insights are always being At Aadyaa, following insights are always being
watched closely for their campaigns: At the moment, users are enjoying their social t the moment, users are enjoying their social
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1. How many users have connected through the ers have connected through the accounts free of cost only because there are accounts free of cost only because there are
campaign p
promotional campaigns run by advertisers. There will romotional campaigns run by advertisers. There will
2. How many conversions have happened through How many conversions have happened through soon be a time when users will get an option to pay a soon be a time when users will get an option to pay a
the spend of a particular campaign f fee to get access to use their social accounts without ee to get access to use their social accounts without

@ IJTSRD | Available Online @ www.ijtsrd.comwww.ijtsrd.com | Conference Issue: ICDEBI-2018 | Oct 2018| Oct 2018 Page: 133