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International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

creative design, clarity of the message, usage of message, usage of their certain personal information over intertheir certain personal information over internet have
language and words, localized themes have all language and words, localized themes have all evolved dramatically and have helped in the evolved dramatically and have helped in the
meaningful spends in the digitalized marketing field.eaningful spends in the digitalized marketing field.
maintained their stay in digitalized marketing. maintained their stay in digitalized marketing. m

Launch of Google search engine in 1998 could be Launch of Google search engine in 1998 could be When Aadyaa launched its operations in 2013, it When Aadyaa launched its operations in 2013, it
considered as the start of evolution of digitalization in considered as the start of evolution of digitalization in started with a Facebook business page wherein post started with a Facebook business page wherein post
marketing. Although, digital billboards and hoardings rds and hoardings can be created, photos can be shared and informatcan be created, photos can be shared and information
were used in the industry even before that, those are were used in the industry even before that, those are about the products, services and about the brand can about the products, services and about the brand can
the examples of static dynamic content without much the examples of static dynamic content without much be displayed. Soon after, its Facebook page be displayed. Soon after, its Facebook page
of intelligence. Search engines like Alta Vista, of intelligence. Search engines like Alta Vista, (www.facebook.com/aadyaaoriginalswww.facebook.com/aadyaaoriginals) gathered
WebCrawler, Yahoo existed before Google’s search WebCrawler, Yahoo existed before Google’s search momentum and started going viral. momentum and started going viral.
engine, however, their operation was limited to only as limited to only
providing the references over web for the searched providing the references over web for the searched Team Aadyaa then decided to make use of marketing ded to make use of marketing
term. They never collected the data being searched term. They never collected the data being searched offered by Facebook on the business page and started offered by Facebook on the business page and started
nor really tried to implement a ranking mechanism for nor really tried to implement a ranking mechanism for creating various marketing campaigns. These creating various marketing campaigns. These
campaigns led to increased revenue, increased number ampaigns led to increased revenue, increased number
search results. c
o
of followers across the globe, and a platform to f followers across the globe, and a platform to
Google launched it’s one of the most successful Google launched it’s one of the most successful interact with its customers. Later on, Aadyaa spread Later on, Aadyaa spread
products called ‘Ad-words’ in 2000 and it proved to words’ in 2000 and it proved to its marketing portfolio in other digital marketing its marketing portfolio in other digital marketing
be the game changer in the digital marketing arena. be the game changer in the digital marketing arena. channels such as Instagram, Google products, and channels such as Instagram, Google products, and
They followed it up with content marketing tools a They followed it up with content marketing tools a Twitter.
few years after that. Around same time, in 2004, Mark few years after that. Around same time, in 2004, Mark
th
Zuckerberg found Facebook in the US, the social Zuckerberg found Facebook in the US, the social As of 15 September 2018, Aadyaa’s fanbase on September 2018, Aadyaa’s fanbase on
giant, which connects with over a few billion people onnects with over a few billion people Facebook has crossed the milestone 400,000 people. Facebook has crossed the milestone 400,000 people.
today across boundaries of nations. The idea behind today across boundaries of nations. The idea behind On Instagram, its inching towards 50,000 mark. ing towards 50,000 mark.
Facebook was to introduce a tool for people to peep Facebook was to introduce a tool for people to peep
A
into other people’s lives and share their own stories. into other people’s lives and share their own stories. A quick snapshot of Aadyaa’s Facebook page quick snapshot of Aadyaa’s Facebook page
followers for last 2 years is given below. Growth is ollowers for last 2 years is given below. Growth is
f
Over a period of time, all the tools and concepts such Over a period of time, all the tools and concepts such 2.7x in last 2 years which could not have been 2.7x in last 2 years which could not have been
as SEO (Search Engine Optimization), SEM (Search as SEO (Search Engine Optimization), SEM (Search achieved in traditional marketing media. achieved in traditional marketing media.
Engine Marketing), business analytics, traceability of Engine Marketing), business analytics, traceability of
users’ path on internet, users’ acceptance to share users’ path on internet, users’ acceptance to share

@ IJTSRD | Available Online @ www.ijtsrd.comwww.ijtsrd.com | Conference Issue: ICDEBI-2018 | | Oct 2018 Page: 131