Page 113 - ICDEBI2018
P. 113

International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456International Journal of Trend in Scientific Research and Development (IJTSRD) ISSN: 2456-6470 | IF: 4.101

          No one can hide crores of rupees in banks and just No one can hide crores of rupees in banks and just  digitalization. Also, India’s demographic share is well , India’s demographic share is well
            act  middle  class.  Privacy  may  have  to  be act  middle  class.  Privacy  may  have  to  be  suited to switch to digital behavior, with the median suited to switch to digital behavior, with the median
            compromised.                                        age of an Indian expected to be 29 years by 2020 and ndian expected to be 29 years by 2020 and
                                                                900 million population falling in the age group of 1500 million population falling in the age group of 15-
                                                                9
        III.    TECHNOLOGICAL      DEVELOPMENTS TECHNOLOGICAL      DEVELOPMENTS  60 years by 2025.People have enthusiastically started 60 years by 2025.People have enthusiastically started
                IN INDIAN BANKING                               u
                                                                using  technology  to  do  banking  transactions  and sing  technology  to  do  banking  transactions  and
        Digital Collaboration                                   benefit  other  services  because  they  want  more enefit  other  services  because  they  want  more
                                                                b
        We will be part of our not-so-distant future when we distant future when we  suitability at the cost of giving extragiving extra price.
        expect driverless cars and robots, it should be equally expect driverless cars and robots, it should be equally
        direct for us to visualize a future banking system with direct for us to visualize a future banking system with  2.  Unpenetrated areas and government initiativesUnpenetrated areas and government initiatives
        its own form of artificial intelligence (AI).its own form of artificial intelligence (AI).   Around 50% of the non-banked population is directed banked population is directed
                                                                and developing towards the goal of financial presence. nd developing towards the goal of financial presence.
                                                                a
        AI-enabled tools such as chatbots have been already enabled tools such as chatbots have been already  Due  to  some  government  initiatives,  banks  have Due  to  some  government  initiatives,  banks  have
                                                                                                    a
        implemented by banks to interact with customers, but banks to interact with customers, but  incredible   opportunities pportunities   and nd   advantages dvantages   i in n
                                                                             o
                                                                                             a
        that  is  just  the  point  of  what  is  to  come.AI  has  the that  is  just  the  point  of  what  is  to  come.AI  has  the  implementing  digital  infrastructure.With  Rs.  500 implementing  digital  infrastructure.With  Rs.  500
        potential to modify organizations on an extraordinary potential to modify organizations on an extraordinary  billion being targeted to be transmitted directly under billion being targeted to be transmitted directly under
        scale, from virtual financial assistants to computerized scale, from virtual financial assistants to computerized  DBT  (Direct  Benefit  Transfer),  around  160  million DBT  (Direct  Benefit  Transfer),  around  160  million
        credit scoring and predictive analysis.                 accounts  have  been  opened  under  PMJDY  (Pradhan ccounts  have  been  opened  under  PMJDY  (Pradhan
                                                                a
                                                                Mantri Jan DhanYojna).
        Mr. Jones explains: “From a customer point of view, lains: “From a customer point of view,
        machine-learning  is  starting  to  enhance  their learning  is  starting  to  enhance  their  3.  Leveraging  increased  smartphone  usage  and 3.  Leveraging  increased  smartphone  usage  and
        experience  in  smart  ways,  quickly  and  efficiently experience  in  smart  ways,  quickly  and  efficiently   mobile penetration
                                                                Mobile phones are likely to lead the digital growth in obile phones are likely to lead the digital growth in
        resolving their problems.                               M
                                                                I India, because the youth of India prefer to use smart ndia, because the youth of India prefer to use smart
        Machine-learning  and  AI  will  allow  banks  to  spot learning  and  AI  will  allow  banks  to  spot  phones  rather  than  stand  in  long  queues  to phones  rather  than  stand  in  long  queues  to
        outlines and solve customer problems at a segoutlines and solve customer problems at a segment of  avail banking  services.  MobileMobile  perception  of  around
        the current speed in a very cost-efficient manner. This efficient manner. This  90% is likely to drive financial insertion.90% is likely to drive financial insertion. The existing
        second  wave  of  interruption  will  have  a  powerful second  wave  of  interruption  will  have  a  powerful  and predictable widespread reach of smart phones in and predictable widespread reach of smart phones in
        influence, transforming the banking industry and with influence, transforming the banking industry and with  the  country  provides  a  disthe  country  provides  a  disruptive  and  low-cost
        it  the  customer  journey.  Banks  should  seize  the it  the  customer  journey.  Banks  should  seize  the  medium, to extend the reach of banking and payments medium, to extend the reach of banking and payments
        opportunities, when technology presents twhen technology presents to shift to the  services. Refer the graphs below:services. Refer the graphs below:
        next  gear.  Because  time  does  not  wait  for  any next  gear.  Because  time  does  not  wait  for  any
        organization, people including banking sectors.organization, people including banking sectors.












                                                                     F
                                                                     Figure3: Number of Mobile Internet Usersigure3: Number of Mobile Internet Users



           Figure2: Technological Developments in BankingFigure2: Technological Developments in Banking

        Few Trends and Opportunities:
        1.  Changing  consumer  behavior  in  favor  of Changing  consumer  behavior  in  favor  of
            digitalization
        As the market is exposed to unsettling digital services, t is exposed to unsettling digital services,
        it  is  now  putting  its  hands  on  changing  client it  is  now  putting  its  hands  on  changing  client

        preference preference   from from   traditional traditional   banking banking   to to   its its   Figure4: Smartphone Penetration (in percent)igure4: Smartphone Penetration (in percent)
                                                                    F

        @ IJTSRD  |  Available Online @ www.ijtsrd.comwww.ijtsrd.com |  Conference Issue: ICDEBI-2018 | | Oct 2018   Page: 105
   108   109   110   111   112   113   114   115   116   117   118