Social media platforms, which allow users to interact globally, share information, and express ideas in real time, have become essential to modern communication. However, the rapid growth of these platforms has raised serious concerns regarding data privacy and user information security [1]. Social media applications collect large amounts of personal data, such as location, browsing habits, preferences, and social interactions. These data are often used for targeted advertising, analytics, and third-party sharing, which increases the risk of unauthorized access, data breaches, identity theft, and misuse of personal information [2]. This study focuses on the major data privacy issues faced by social media platforms, including weak privacy settings, improper handling of personal data, frequent data breaches, and lack of transparency in privacy policies. These issues can negatively affect users by increasing the chances of online fraud, identity theft, and loss of control over personal information [3]. This study also examines existing data protection laws and highlights the importance of stronger security measures and user awareness to reduce privacy risks. The study concludes that improved privacy policies, better data protection techniques, and responsible user behavior are necessary to ensure the safer and more secure use of social media platforms. [4]
Social media platforms, Data Privacy, personal information, User Data Collection, Privacy Concerns, Information Security, GDPR (General Data Protection Regulation), Online Fraud, Digital Surveillance, Cyber Security, User Control over data, Ethical Issues, Legal Implication, Transparency, Privacy Setting, Misuse of personal Data, Social Networking Sites.
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