Blockchain Marketing

David Padi; Janet O. Sadiku; Matthew N. O. Sadiku

Title:
Blockchain Marketing

Authors:
Matthew N. O. Sadiku | David Padi | Janet O. Sadiku

Cite This Article :

Matthew N. O. Sadiku | David Padi | Janet O. Sadiku "Blockchain Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-10 | Issue-1, February 2026, pp.468-480, URL: https://www.ijtsrd.com/papers/ijtsrd100093.pdf

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Abstract :
Blockchain technology enables the storage of information (including transactions and other data) in a secure, distributed ledger system that is accessible to everyone in the network. Technology is chosen for solving other business challenges where data security and transparency are critical. Marketing has also become a field where blockchain is utilized to enhance trust, customer loyalty, and data security across promotional channels. Blockchain marketing uses its secure, decentralized ledger to boost transparency, fight ad fraud, improve data security, and create more trustworthy, personalized customer experiences. In this paper, we will explain blockchain and explore its transformative potential to revolutionize marketing strategies.

Keywords :
blockchain, distributed digital ledger, logistics, marketing, marketers.

Publication Details:

Unique Identification Number : IJTSRD100093

Published In : Volume-10 | Issue-1, February 2026

Page Number(s) : 468-480

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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