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Problems and Future Prospects in Marketing of Kota Doria

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Problems and Future Prospects in Marketing of Kota Doria

Ms Ruchika Malik | Dr. Bindu Chaturvedi


Ms Ruchika Malik | Dr. Bindu Chaturvedi "Problems and Future Prospects in Marketing of Kota Doria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-3, April 2018, pp.776-790, URL: https://www.ijtsrd.com/papers/ijtsrd11070.pdf

The handloom sector is the largest economic activity after agriculture providing direct and indirect employment to more than 30 lakhs weavers. The handloom industries are environment friendly, energy saving form of artistry among the textile sector with the outcome of sustainable textile products. Indian handloom products are as different and varied as our cultures and languages. There may be many similarities in different styles, but then each handloom products are distinct from the other, has a mark of its own. This difference is in styles patterns or motifs used, ground fabric and yarns used. Each unique combination of weaves, motifs, patterns and colors conveys the historical experiences of the people who make and use it. This study underlines the dynamics of handloom product at Kaithun and in the adjacent areas of Kaithun of Kota district in Rajasthan-Which is renowned in the field of weaving Kota Doria saree. In the present study, we have analyzed the emerging problems in marketing of Kota Doria sari of Kaithun in Kota district. The study is based on both the primary and secondary data sources. The study result reveals that the situation of the weavers of Kota Doria sari was pathetic and distressing due to illiteracy, financial constraints, health problems and poor government support.

Handloom, Weavers, Kota Doria, Financial Constraints

Volume-2 | Issue-3, April 2018
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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