In today’s digital economy, a business’s online presence on Google Maps is more important than its physical location. Many small and medium businesses struggle to appear in Google’s “Local Pack.” This thesis presents WhatMyRank, an automated tool that audits Google Business Profiles and generates leads by simplifying SEO for local businesses. WhatMyRank uses a modern Next.js frontend and n8n automation to perform fast, accurate audits of local SEO factors like Proximity, Relevance, and Prominence. It offers features such as automated checks for business information consistency, category optimization, and a visual health score. The tool helps digital marketing agencies turn SEO audits into active lead generation by providing instant, actionable reports. The implementation results, tested through real-world scenarios (including local service providers and clinics), demonstrate that businesses following the tool’s automated recommendations saw a measurable increase in “Direction Requests” and “Click-to-Call” metrics. This project concludes that automation in local SEO not only levels the playing field for small businesses but also creates a scalable high-conversion funnel for the agencies supporting them.
Local SEO, Google Business Profile, Lead Generation, SEO Automation, Google Maps Ranking, Proximity Relevance Prominence, Digital Marketing, Business Visibility, Next.js, n8n Automation.
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