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The Effect of Price and Promotion on the Purchasing Decision of Timorese Tais East Timor

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The Effect of Price and Promotion on the Purchasing Decision of Timorese Tais East Timor


Silvester Xavier Sufa Efi



Silvester Xavier Sufa Efi "The Effect of Price and Promotion on the Purchasing Decision of Timorese Tais East Timor" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1, February 2024, pp.636-657, URL: https://www.ijtsrd.com/papers/ijtsrd62408.pdf

Many factors affect consumers' choices of selecting thick rice products in Timor-Leste, such as Product Quality, Cheap Price, Promotion, and Distribution Channels. There are four main factors that influence the selection of these products, namely the product's quality, the cheap price, promotion, and easy marketing channel. Therefore, these factors are crucial in attracting consumers to choose Timorese thick rice products. The above phenomenon mentioned indicates that undoubtedly it is beneficial for original Timorese thick rice manufacturers as they offer a competitive advantage compared to other types of thick rice. Consequently, the paper focuses on the influence of product distribution and customer service on marketing mix for Timorese thick rice in the Colmera market in Timor-Leste.

Price and Promotion on the Purchasing Decision


IJTSRD62408
Volume-8 | Issue-1, February 2024
636-657
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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