Growth of Online Marketing: A Special Case study of India

Internet is creating a borderless world. The borderless growth maintain the more then emotionally and quickly connection on the world. In this time Internet economy is a global economy in overall world. It requires co-ordination between countries to take advantage of the large opportunities on a global scale. Developing countries are increasingly challenging the traditionally developed nations. The innovation of the Internet has major impact from both technology and business point of view. With the rising trend of Internet use, it is important to ensure that the environment that is being created allows for the strengthening of long term relationship with customers. The number of companies and countries all over the world are using E-Marketing. If India could not meet this challenge, it will suffer the market globalization. It is therefore imperative to understand the structural changes taking place in market and also the long term impact of the changes due to online buying especially to understand the reasons/causes influencing the customers to buy online.


INTRODUCTION
Commerce is a wider area for marketing and social services for the peoples of the world with the help of without wireless and paperless work. In this modern and globalization time every one want innovation and new technology based methods for working. E commerce or electronic commerce gives the mo facilities for working in any field. Actually E Commerce is a deal with the buying and selling of @ IJTSRD | Available Online @ www.ijtsrd.com | Volume -2 | Issue -2 | Jan-Feb Internet is creating a borderless world. The borderless growth maintain the more then emotionally and ion on the world. In this time Internet economy is a global economy in overall world. It ordination between countries to take advantage of the large opportunities on a global scale. Developing countries are increasingly challenging the nally developed nations. The innovation of the Internet has major impact from both technology and business point of view. With the rising trend of Internet use, it is important to ensure that the environment that is being created allows for the ng of long term relationship with customers. The number of companies and countries Marketing. If India could not meet this challenge, it will suffer the market globalization. It is therefore imperative to understand tural changes taking place in market and also the long term impact of the changes due to online buying especially to understand the reasons/causes influencing the customers to buy online.

Borderless, Globalization, E-Marketing,
Commerce is a wider area for marketing and social services for the peoples of the world with the help of without wireless and paperless work. In this modern ant innovation and new technology based methods for working. E commerce or electronic commerce gives the more facilities for working in any field. Actually E-Commerce is a deal with the buying and selling of goods and services, or transmitting of funds or over an electronic platform, mainly the internet. This type of business related to the business to business (B2B), business to consumers (B2C), consumer to consumer (C2C), consumer to business (C2B), and government to consumers (G2C).In this process involved various applications, methods, techniques such as email, fax, Web services, shopping arts, e newsletters to suppliers and etc. for selling and buying.

INTRODUCTION OF INDIA
India is a country in South Asia. It is the seventh largest country by area, the second country with over 1.2 billion people, and the most populous democracy in the world. of E-Marketing is continue maximum customers are like because everyone wants saving of time, money and rush etc. So he likes the online marketing. and other countries' maximum companies join the E Marketing for every purpose of self and customers. Growth of online customer continuous rise in the world included India.

RESEARCH METHODOLOGY
The study is based on secondary data that has been collected from other secondary sources.

To analysis the better option for improvement of E-
The study is based on secondary data that has been collected from other secondary sources. The study to 2015-16.In the present study, an attempt has been made to growth of E-Marketing in India. These study Online Marketing sectors.

LIMITATIONS OF THE STUDY
Due to constraints of time and resources, the study is likely to suffer from certain limitations. The limitations of the study are: 1. The study is based on only 2. The secondary data are collected from other sources for growth of online marketing in 3. This study based on the only to 2015-16 years. To Study the reasons for online Marketing in India.
t study, an attempt has been made to growth of These study one related to the

LIMITATIONS OF THE STUDY
Due to constraints of time and resources, the study is likely to suffer from certain limitations. The only secondary sources data. a are collected from other online marketing in India. based on the only time period 2010-11 PROGRAMME HAVE BEEN STUDIED or day by day in overall in US this is highest condition and lowest condition in India only 19 %. If we see the users and E-Marketing.

CHALLENGES OF E -MARKETING IN INDIA
In India there are many problems for E-Marketing comparatively other countries like that High return rates, cash on delivery, payment gateways inefficiency, a quality penetration, Features phones still rule the roost, Reliable Logistics and Supply Chain, Computer / Internet literacy and effective reach, Tax norms, overfunded competitors are driving up cost of customer acquisition, too many players, startups have to struggle etc. but growth of E-Marketing continuous increase with many problems till the date but mobile, internet, and social media penetration and growth can be quantified, describing the changes in social values and lifestyles that have accompanied those trends is far more challenging.

CONCLUSION
Online marketing especially search a fastly engine for double digit marketing in few Future years of India and world. In this present time many households used online marketing and growth of online household members continues increased. Maximum E-Marketing companies are foreigner and these companies stable in India. The transaction of online marketing depend on consumers and company, so in this condition the government face the financial loss like that profit, tax etc. This financial loss is own country and own people. The online marketing gives many facilities for all persons of every country in many areas.