Applied SPSS for Business and Marketing

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/ by/4.0) ABSTRACT SPSS (Statistical Package for the Social Sciences) is powerful to analyze business and marketing data. This paper intends to support business and marketing leaders the benefits of data analyzing with applied SPSS. It showed the data analysis of job satisfactions on years of experience. As SPSS’s background algorithms, it showed the cross tabulation algorithm for cross tabulation table and Pearson chi-square algorithm for data significant. And then Sample data ‘demo.sav’ was downloaded from Google and was analyzed and viewed. It used IBM SPSS statistics version 23 and PYTHON version 3.7.

INTRODUCTION Nowadays, businesses are competing with others not to lose their market places in. local and external regions. To avoid the loss of market places they should use data science technology. This paper used SPSS integrated with Python software. It showed the data analysis of job satisfactions on years of experience that includes four tables, the result of each table, two chi-square test for data significant and data analytical view.
A. SPSS SPSS, standing for Statistical Package for the Social Sciences, is a powerful, userfriendly software package for the manipulation and statistical analysis of data.
The package is particularly useful for students and researchers in psychology, sociology, psychiatry, and other behavioral sciences, containing as it does an extensive range of both univariate and multivariate procedures. Data analysis generally begins with the calculation of a number of summary statistics such as the mean, median, standard deviation, etc., and by creating informative graphical displays of the data such as histograms, box plots, and stemand-leaf plots. [2] B. SPSS Crosstabs Cross tabulation tables, or contingency tables are frequently employed to examine the relationship between two variables (usually nominal or ordinal) that have a small number of categories. [4] C. Chi-square test The Chi-square test allows us to determine whether or not there is a statistically significant association between two variables. If the variables are not associated they are said to be statistically independent (hence Chi-square is often referred to as the 'Chi-square test of independence'). [4] D. SPSS Graph SPSS can display your data in a bar chart, a line graph, an area graph, a pie chart, a scatterplot, a histogram, a collection of high-low indicators, a box plot, or a dual-axis graph. Adding to the flexibility, each of these basic forms can have multiple appearances. For example, a bar chart can have a two-or three-dimensional appearance, represent data in different colors, or contain simple lines or I-beams for bars. The choice of layouts is almost endless. [  The degree of freedom are (R-1) (C-1) Note: when fij, the entire term fij ln(fij/Eij) is treated as 0, because , and thus has no effect on the sum. If the table is a 2x2 table, not resulting from a larger   table with   B. Data analytical view: As a result of table-1 and bar chart-1, more years of experience, higher job satisfaction. Years of experience and job satisfaction are direct correlation and real association. As a result of table-2, p-value is less than 0.05, so variables are significantly variance.

Fisher's Exact Test
In the business, employees with more experience should share the knowledge and happiness to employees with lower experience. Business leader and owners should award promotion and bonus to all tried employees in the end of the year to get more job satisfactions.
C. Job Satisfactions on Most Years of Experience and income level If the control variable 'income level' was added on test 3.1 condition, the result was found as the following.  IV. CONCLUSION SPSS data analysis tools are valuable in social science, business and marketing fields. It is very good for presentation report by graphical design. Business leaders can get their goal with good result and can avoid the loss of market places in local and global regions by using SPSS software.