Immersive technology refers to any technology that blurs the line between the physical and digital worlds, creating a sense of presence and engagement for the user. It can be broadly categorized into three main types: virtual reality (VR), augmented reality (AR), and mixed reality (MR). Each type of immersive technology offers a unique and captivating experience, opening up endless possibilities for media and entertainment. At the core of these immersive technologies lies a seamless integration of advanced sensors, cameras, spatial computing, and display devices. Immersive technologies are revolutionizing the media and entertainment industry by creating highly engaging and interactive experiences. This paper examines the integration of immersive technology in the media and entertainment industry.
virtual reality, VR, augmented reality, AR, mixed reality, MR, extended reality, XR, immersive technologies, media and entertainment (M&E), M&E industry
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