Big Data in Media and Entertainment

Paul A. Adekunte; Janet O. Sadiku; Matthew N. O. Sadiku

Title:
Big Data in Media and Entertainment

Authors:
Matthew N. O. Sadiku | Paul A. Adekunte | Janet O. Sadiku

Cite This Article :

Matthew N. O. Sadiku | Paul A. Adekunte | Janet O. Sadiku "Big Data in Media and Entertainment" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-9 | Issue-3, June 2025, pp.875-884, URL: https://www.ijtsrd.com/papers/ijtsrd81166.pdf

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Abstract :
We are living in the era of big data, which is huge amounts of data in digital form. From healthcare to finance, big data is being used to transform how industries function, enabling business enterprises to create new revenue streams, enhance customer experiences, and increase operational efficiency. Big data plays a crucial role in the media and entertainment industry by enabling companies to understand audience behavior, personalize content, and optimize marketing efforts. It significantly impacts the media and entertainment industry by enabling data-driven decision-making, improving user experiences, and streamlining operations. It is now the real hero for the media and entertainment industry. This paper presents an overview of the state of the art of big data in the media and entertainment industry.

Keywords :
big data, big data analytics, media and entertainment, M&E, M&E industry

Publication Details:

Unique Identification Number : IJTSRD81166

Published In : Volume-9 | Issue-3, June 2025

Page Number(s) : 875-884

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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