Cloud computing has revolutionized the dynamics of the entertainment business by making accessible the tools and infrastructure required for efficient content creation, management, and distribution. It is reshaping content creation, distribution, and consumption. Cloud computing in the media allows new ways of creating, managing, and broadcasting media content more effectively. Along with easy collaboration, sophisticated workflow, and data management, cloud resources have prevented huge data losses and generated high-quality content. The adaptive nature of cloud offerings makes it a perfect choice for the M&E industry that is currently looking for ways to address the emerging global shifts in media and entertainment patterns. This paper examines the various roles of cloud computing in the media and entertainment sector.
cloud, cloud computing, media and entertainment (M&E), M&E industry
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