The agricultural sector faces significant challenges in connecting small-scale farmers directly with consumers and retailers, often leading to inefficiencies, price disparities, and market access limitations. A proposed digital marketplace called Farm Connect Online aims to close this gap by utilizing e-commerce technology to develop a scalable, transparent, and effective platform for agricultural trade. With the use of this website, farmers may post their produce (dairy, cattle, and crops) and buyers (consumers, retailers, and wholesalers) can browse, haggle, and buy straight from the source, cutting out middlemen. Real-time inventory management, safe payment processing, logistical coordination, and a recommendation system driven by AI to balance supply and demand are some of the key features. Farm Connect Online strives to empower farmers with fair pricing, minimize food waste, and improve supply chain traceability by combining user-friendly mobile and web interfaces. The platform's architecture, socioeconomic effects, and potential to transform agricultural commerce through digital inclusion are all covered in this article.
E-commerce, Agro-tech, Digital Marketplace, Supply Chain, Farmers’ Empowerment, Direct-to-Consumer.
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