The banking business is constantly attempting to recruit and keep consumers, despite the continuous difficulty of customer churn. This problem not only causes huge financial losses, but it also reduces overall consumer satisfaction, creating a negative cycle for financial institutions. Understanding the factors that influence a client's choice to leave is critical for banks since it allows them to adopt focused initiatives to increase customer loyalty and service offerings. Knowing the root causes of churn enables banks to remedy customer grievances, customize services for changing needs, and ultimately create a more enjoyable banking experience. This knowledge is necessary for designing effective retention techniques that minimize churn while also advancing long-term profitability and customer activity. The banking sector is perpetually plagued with customer churn, which compromises financial stability and degrades customer satisfaction. In spite of continuous endeavors to retain clients and attract them, numerous banks incur heavy losses because customers exit due to diverse reasons, like poor service quality or superior substitutes. Within a competitive market, banks that focus on churn analysis and modelling will be in a superior position to accommodate changing customer requirements and retain a solid market standing, ultimately promoting sustainable growth and increased customer satisfaction.
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