Growth in business needs to be sustainable and that calls for incorporation of economic growth and environmental protection simultaneously. The Planetary Plus model International Business provides full-fledged structure which promotes Environmental and Economic Synergy Model (EESM) making it possible to do business over the years without harming the environment. This research attempts to explain how companies can implement the Planetary Plus model EESM by integrating profitability and sustanability through innovative ideas, efficient use of resources, and good management. This paper uses case studies and best practices from different industries to show how firms can apply principles of circular economy, carbon neutrality, and green investment without losing revenue. It has been shown that business approaches focused on enhancing the company’s sustainability resilience while strengthening competitive advantage and stability of the global economy require an urgent systemic transformation towards sustainability. This paper adds to the growing literature on sustainable entrepreneurship by offering directions for action to policymakers and business leaders who wish to find the right balance between economic growth and environmental protection.
Planetary Plus, Sustainable Production, Environmental, Social, and Governance (ESG), Green Supply Chain Management, Environmental and Economic Synergy, Green Business Growth
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