The huge development of technology has greatly affected human life. Recent technologies are being used in all sectors. Artificial intelligence is a modern science that aims to create a machine that imitates human intelligence. It is used in many domains like finance, robotics, healthcare, and marketing. The goal of this paper is to study the impact of artificial intelligence applications on e-marketing and its competitive advantage for Iraq’s marketing companies. The authors used a descriptive-analytical approach. It considered three dimensions of artificial intelligence: natural language processing, expert systems, kinetic navigation used in email marketing, and the application of automated robots. To investigate this impact, a questionnaire with 28 items is being developed. The research community consisted of marketers and employees of marketing companies in Iraq, where the researcher distributed 300 questionnaires to a convenience sample, and 288 valid questionnaires were retrieved for research purposes. The collected data is examined using SPSS. The results prove the presence of a statistically significant impact of artificial intelligence applications on e-marking and its competitive advantage.
E-marketing, artificial intelligence, natural language processing, expert system, competitive advantages, motion navigation, Automate bots
International Journal of Trend in Scientific Research and Development - IJTSRD having
online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International
Journal which provides rapid publication of your research articles and aims to promote
the theory and practice along with knowledge sharing between researchers, developers,
engineers, students, and practitioners working in and around the world in many areas
like Sciences, Technology, Innovation, Engineering, Agriculture, Management and
many more and it is recommended by all Universities, review articles and short communications
in all subjects. IJTSRD running an International Journal who are proving quality
publication of peer reviewed and refereed international journals from diverse fields
that emphasizes new research, development and their applications. IJTSRD provides
an online access to exchange your research work, technical notes & surveying results
among professionals throughout the world in e-journals. IJTSRD is a fastest growing
and dynamic professional organization. The aim of this organization is to provide
access not only to world class research resources, but through its professionals
aim to bring in a significant transformation in the real of open access journals
and online publishing.