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Influence of Product Quality and Service Quality on Customer Satisfaction

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Influence of Product Quality and Service Quality on Customer Satisfaction


Sugirhot Marbun | Davidly Manullang | Maharani | Edward A. Lbn. Raja



Sugirhot Marbun | Davidly Manullang | Maharani | Edward A. Lbn. Raja "Influence of Product Quality and Service Quality on Customer Satisfaction" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-6, October 2022, pp.610-614, URL: https://www.ijtsrd.com/papers/ijtsrd51926.pdf

In producing a product, the quality of the product is something that must be done by the company so that consumers will feel satisfied with the product that will be used by the customer.Product quality will have an influence on customer satisfaction so that the use of the product will occur at a later time because there is satisfaction.In addition to product quality that will be felt by customers, it is also necessary to provide good service to customers so that customers feel well served by the company or service provider.Respondents who serve as the population and research samples are customers Cafe Hans as many as 72 people.The results of the study explain that the effect of product quality on customer satisfaction is T count 91.9% where product quality really has a major influence on customer satisfaction at Hans Café, the effect of service quality on customer satisfaction is T count 2.7% where product quality only gives a small contribution to customer satisfaction and the influence of product quality and service quality on customer satisfaction is F count of 50% where together product quality and service quality have an influence on customer satisfaction.

Product Quality, Service Quality, customer satisfaction


IJTSRD51926
Volume-6 | Issue-6, October 2022
610-614
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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