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The Synergy Between AI-Powered Marketing Analytics and IT Innovations for Transforming Customer Experience Across Digital Platforms

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The Synergy Between AI-Powered Marketing Analytics and IT Innovations for Transforming Customer Experience Across Digital Platforms


Ingrid Larsen | Rajesh Nair | Lucas Fernandes



Ingrid Larsen | Rajesh Nair | Lucas Fernandes "The Synergy Between AI-Powered Marketing Analytics and IT Innovations for Transforming Customer Experience Across Digital Platforms" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-5, August 2022, pp.2216-2225, URL: https://www.ijtsrd.com/papers/ijtsrd51754.pdf

The rapid digitalization of business ecosystems has redefined how enterprises engage with customers, creating both opportunities and challenges in delivering seamless, personalized, and value-driven experiences. Traditional marketing approaches, often limited by static data and fragmented IT infrastructures, struggle to meet the expectations of today’s dynamic and hyper-connected consumers. This article explores the powerful synergy between AI-powered marketing analytics and emerging IT innovations—including cloud computing, big data platforms, automation, and edge technologies—as a catalyst for transforming customer experience across digital platforms. By leveraging artificial intelligence, organizations can extract real-time insights from vast and diverse datasets, enabling predictive personalization, sentiment analysis, and dynamic customer journey mapping. In parallel, IT innovations provide the scalable, secure, and interoperable infrastructure necessary to operationalize these insights across multiple digital touchpoints. Together, these capabilities not only optimize decision-making and campaign effectiveness but also foster deeper customer trust, loyalty, and engagement. The discussion highlights practical enterprise applications, ranging from intelligent recommendation systems in e-commerce to adaptive service delivery in financial and healthcare sectors. It also critically examines challenges, including data privacy, ethical AI governance, and integration complexities, while emphasizing the need for cross-functional collaboration. Ultimately, the article argues that the convergence of AI-powered analytics and IT innovation is not merely an enhancement of marketing strategy but a transformative force that redefines the future of customer experience in the digital economy.

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IJTSRD51754
Volume-6 | Issue-5, August 2022
2216-2225
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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