The trend of digital payments has been increased rapidly in recent years with the development of the Internet and due to the easy accessibility of Internet usage. Easy access to the Internet has driven consumers to use mobile payment applications for digital payment. India has internet users base about 546.5 million as of 2020 about 40% of the population. This number is the second largest in the world behind China. A maximum business organization running with the technological changes, due to globalization they are focusing more on meeting the needs of the consumers. We have also decided to study the consumer's attitude towards usage of mobile payment applications, especially the factors influencing the user for using mobile payment applications, and information about factors which played a role as barriers during usage of the mobile payment application. The population of the study is selected from the Gujarat state of the country. The sample size is 100 and we have used a convenient sampling method for the study. Our findings indicate that in the demographic information profession of the respondents not at all important in the decision-making process, whereas it is also concluded that elderly people are not at all attracted to use mobile payment applications for digital payments and education, undergraduate and postgraduates are more attracted towards mobile payment application. The research has also found that factors such as saves time, cashback and discounts, convenience, detailed records, reduced theft risk, track your spendings, and creating a cashless economy influence consumer’s attitudes towards mobile payment applications. The research also indicates some factors as barriers to the consumers towards mobile payment applications such as transaction charges, don’t know how to use, Digital Payments are not accepted everywhere, transparency, habit, and trust. It is expected that this study will help in India to plan successful strategies for increasing the use of mobile payment applications and they can build better relations with consumers.
Digital Payment, Mobile Payment Application, UPI, Cashless Economy
International Journal of Trend in Scientific Research and Development - IJTSRD having
online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International
Journal which provides rapid publication of your research articles and aims to promote
the theory and practice along with knowledge sharing between researchers, developers,
engineers, students, and practitioners working in and around the world in many areas
like Sciences, Technology, Innovation, Engineering, Agriculture, Management and
many more and it is recommended by all Universities, review articles and short communications
in all subjects. IJTSRD running an International Journal who are proving quality
publication of peer reviewed and refereed international journals from diverse fields
that emphasizes new research, development and their applications. IJTSRD provides
an online access to exchange your research work, technical notes & surveying results
among professionals throughout the world in e-journals. IJTSRD is a fastest growing
and dynamic professional organization. The aim of this organization is to provide
access not only to world class research resources, but through its professionals
aim to bring in a significant transformation in the real of open access journals
and online publishing.