Home > Other Scientific Research Area > Other > Special Issue > Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management > Decline of once a time Market Leader: A Case Study of Walwa Bazaar Consumer Cooperative Sector

Decline of once a time Market Leader: A Case Study of Walwa Bazaar Consumer Cooperative Sector

Call for Papers

Volume-3 | Issue-5

Last date : 26-Aug-2019

Best International Journal
Open Access | Peer Reviewed | Best International Journal | Indexing & IF | 24*7 Support | Dedicated Qualified Team | Rapid Publication Process | International Editor, Reviewer Board | Attractive User Interface with Easy Navigation

Journal Type : Open Access

Processing Charges : 700/- INR Only OR 25 USD (for foreign users)

Paper Publish : Within 2-4 Days after submitting

Submit Paper Online

For Author

IJTSRD Publication

Research Area


Decline of once a time Market Leader: A Case Study of Walwa Bazaar Consumer Cooperative Sector


Seema Desai


https://doi.org/10.31142/ijtsrd23092


Seema Desai "Decline of once a time Market Leader: A Case Study of Walwa Bazaar Consumer Cooperative Sector" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management, March 2019, pp.169-173, URL: https://www.ijtsrd.com/papers/ijtsrd23092.pdf

Walwa Bazar was incorporated in 1980 by the Cooperative society of Shetkari Sanghatana as a retail trading organization. In the later years, the company diversified into other products including grocery, Apparel, Electronic items etc. Its FMCG division started in 1980 with the support of Shetkari Sanghatana. Over the years, Walwa Bazar made a tremendous progress in all the retail dimensions to emerge as a market leader in the vicinity of Islampur town. The organization also earned the reputation that it provides the consumer with the best of the materials at a rate less than rest of the market. However, since 1998, Walwa bazar’s performance started dwindling. The policies of liberalization, privatization and globalization layed the way for the entry of many private brands, both domestic and foreign, into the Indian retail market that became very competitive. Gradually, Walwa Bazar lost its Number One position to Aajinkya Bazar. After several failed attempts to turn around, the government finally closed down few sections which were non profitable in the year 2016. With this, walwa bazar became a brand of the former period. This case study portrays the long and eventful journey of Walwa Bazar and then analyzes the major reasons behind its failure. It implies a few important strategic lessons for the management students.

Business environment, organization performance, competition, customer needs, research and development, organization culture, strategy


IJTSRD23092
Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management, March 2019
169-173
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

Thomson Reuters
Google Scholer
Academia.edu

ResearchBib
Scribd.com
archive

PdfSR
issuu
Slideshare

WorldJournalAlerts
Twitter
Linkedin