Walwa Bazar was incorporated in 1980 by the Cooperative society of Shetkari Sanghatana as a retail trading organization. In the later years, the company diversified into other products including grocery, Apparel, Electronic items etc. Its FMCG division started in 1980 with the support of Shetkari Sanghatana. Over the years, Walwa Bazar made a tremendous progress in all the retail dimensions to emerge as a market leader in the vicinity of Islampur town. The organization also earned the reputation that it provides the consumer with the best of the materials at a rate less than rest of the market. However, since 1998, Walwa bazar’s performance started dwindling. The policies of liberalization, privatization and globalization layed the way for the entry of many private brands, both domestic and foreign, into the Indian retail market that became very competitive. Gradually, Walwa Bazar lost its Number One position to Aajinkya Bazar. After several failed attempts to turn around, the government finally closed down few sections which were non profitable in the year 2016. With this, walwa bazar became a brand of the former period. This case study portrays the long and eventful journey of Walwa Bazar and then analyzes the major reasons behind its failure. It implies a few important strategic lessons for the management students.
Business environment, organization performance, competition, customer needs, research and development, organization culture, strategy
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