An ecommerce chatbot is a tool that uses either pre-programmed rules or artificial intelligence (AI) to interact with customers in real time. It is a digital solution driven by AI that online retailers may implement on their websites and social applications to interact with customers at every stage of the buying process. A chatbot is a perfect tool because it does not require training and can assist with sales and customer care. Ecommerce chatbots help online retailers and brands provide instant support, answer questions, recommend products, and guide customers to complete a purchase. This chatbot’s capabilities are ideal for driving sales, managing pipeline activities, and providing personalized communication. This paper analyzes the impact of chatbots on ecommerce.
chatbots, ecommerce, automation.
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