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Revolutionizing the Sports Industry Using Artificial Intelligence

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Volume-10 | Issue-3

Last date : 26-Jun-2026

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Revolutionizing the Sports Industry Using Artificial Intelligence


Nidhi Pimpalkar | Divya Patle



Nidhi Pimpalkar | Divya Patle "Revolutionizing the Sports Industry Using Artificial Intelligence" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Recent Advances in Computer Applications and Information Technology, March 2026, pp.68-73, URL: https://www.ijtsrd.com/papers/ijtsrd101282.pdf

This study is about how Artificial Intelligence (AI)'s changing the sports world. AI is now a part of modern sports. It is used for analysing player performance preventing injuries, planning strategies and communicating with fans. AI tools and analytics are giving coaches, athletes and teams data to make better decisions improve training and boost overall performance. AI is also changing the way marketing is done how talent is. How referees are assisted. While AI has benefits it is also important to keep things human and fair. To understand where AI is, in sports today and where it might be headed this study looks at what has been written about it far. Our goal is to examine how AI is affecting parts of the sports industry. Artificial intelligence is changing the world of sports fast. It is changing how athletes train and how teams compete. Artificial intelligence is also changing how fans watch the game. This paper looks at how artificial intelligence's affecting the sports industry. It looks at how artificial intelligence's used to analyse how athletes perform and to prevent injuries. It also looks at how artificial intelligence's used to make sure the referees make accurate decisions and to make the game more fun for fans. The study used a tool called the Local Binary Pattern Histogram algorithm and an app called Better Up to see how artificial intelligence works. The study found out that artificial intelligence can track how athletes move with an accuracy of up to 91.6 percent. Artificial intelligence can also reduce stress levels by 38 percent. Artificial intelligence can increase how well athletes can handle situations by 31 percent. The use of Video Assistant Referee technology in football has also made a difference. It has improved the accuracy of decisions from 82 percent to 94 percent. During the 2018 FIFA World Cup artificial intelligence was more accurate with an accuracy of 99.32 percent. The market for sports analytics is going to be really big with a value of USD 5.2 billion by 2024. This market is growing fast with a growth rate of 22.0 percent per year. While artificial intelligence is really helpful in sports there are also some challenges with intelligence. For example the data used by intelligence can be biased and there are ethical concerns about artificial intelligence. There are also problems with intelligence that need to be solved. This research shows that artificial intelligence is a part of the sports industry now and will continue to change it in the future. Artificial intelligence is going to keep playing a role in shaping the future of sports and artificial intelligence will be really important, for the sports industry.

Artificial Intelligence, Sports, Performance Analysis, LBPH Algorithm, Better Up Sports Analytics, Athletic Performance.


IJTSRD101282
Special Issue | Recent Advances in Computer Applications and Information Technology, March 2026
68-73
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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