Transformation in the Indian healthcare industry is a rapid process, and the digital health innovation and the development of the biotechnology industry are major drivers of the change. Meanwhile, the Make in India campaign by the Government of India has promoted local production of healthcare and biotech goods, especially in industrialized districts including Thane. This paper investigates the impact of the digital health tools and biotechnology advancement on consumers who favour the Make in India healthcare products in Thane district. The study will look at how perceived quality, trust, integration of technology, and brand image contribute to purchase decisions using primary data collected through structured questionnaires of respondents (384) who included patients, users of the healthcare products, and working professionals. The primary findings are supplemented by secondary data in the form of academic literature, policy documents, and reports prepared by industries. The hypotheses mentioned above were tested through descriptive analysis, the Likert-scale analysis of factors, and chi-square tests. The findings show that digital health integration and consumer preference of the Make in India healthcare products, and perceived biotech quality and purchase intention are statistically significant. The results show the increasing consumer trust in healthcare solutions produced domestically and meeting digitalized and contemporary wellness requirements. The research offers policy and managerial implications by emphasizing how digital health and biotechnology serve as strategic provisions to make the ecosystem of making in India healthcare robust in the urban-industrial Thane district.
Digital Health, Biotechnology, Make in India, Consumer Preference, Thane District.
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