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From Pandemic Adoption to Habit Formation: A Study on Digital Payment Continuance in Bengaluru

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From Pandemic Adoption to Habit Formation: A Study on Digital Payment Continuance in Bengaluru


Ms. Anusha Kalburgikar | Dr. Srinath T K



Ms. Anusha Kalburgikar | Dr. Srinath T K "From Pandemic Adoption to Habit Formation: A Study on Digital Payment Continuance in Bengaluru" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-10 | Issue-1, February 2026, pp.1122-1128, URL: https://www.ijtsrd.com/papers/ijtsrd100182.pdf

The COVID-19 pandemic significantly accelerated the adoption of digital payment platforms, transforming them from optional conveniences into essential tools for daily financial transactions. While the initial surge in usage was largely driven by health concerns and contactless payment preferences, sustained usage in the post-pandemic period depends on deeper behavioural factors such as trust, satisfaction and habit formation. This study examines the transition from pandemic-induced adoption to habit formation and its influence on digital payment continuance intention in Bengaluru. Primary data were collected from 300 digital payment users through a structured questionnaire. The study analyzed key variables including perceived security, system reliability, customer trust, user satisfaction and habit formation. Statistical tools such as descriptive analysis, reliability testing, correlation, multiple regression and Structural Equation Modeling (SEM) were employed to evaluate direct and indirect relationships among variables. The findings reveal that perceived security and system reliability significantly strengthen customer trust and satisfaction, which subsequently contribute to habit formation. Habit formation emerged as a strong predictor of continuance intention, indicating that repeated positive usage experiences during and after the pandemic have transformed digital payments into routine financial behaviour. The study highlights that trust acts as a critical mechanism in converting initial pandemic-driven adoption into long-term engagement. The research offers valuable insights for digital payment service providers, financial institutions and policymakers seeking to sustain digital payment growth by reinforcing trust, enhancing system performance and fostering habitual usage patterns in post-pandemic digital ecosystems.

Digital Payment Platforms, Post-COVID Adoption, Habit Formation, Customer Trust, Continuance Intention, FinTech, Bengaluru.


IJTSRD100182
Volume-10 | Issue-1, February 2026
1122-1128
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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