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A Pilot Study on the Consumption of Mainstream Media and it’s Negative Impact on Teenagers

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A Pilot Study on the Consumption of Mainstream Media and it’s Negative Impact on Teenagers


Mr. Manjunatheshwar Prasad J | Miss. Sai Shri Ramamurthy



Mr. Manjunatheshwar Prasad J | Miss. Sai Shri Ramamurthy "A Pilot Study on the Consumption of Mainstream Media and it’s Negative Impact on Teenagers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5, August 2020, pp.370-387, URL: https://www.ijtsrd.com/papers/ijtsrd31825.pdf

Mass media is a very powerful tool to influence the minds of a teenager. Teenagers are in that stage of growing up where everything influences them. Today's Socialization is turned as a chaos through apps From Facebook to Tinder, Instagram to WhatsApp, YouTube to Ticktock everyone has been socialized. As per Psychological point view... teenagers, young generation are been exploited in the name of Socialization. People under these categories are involved Anti National, Anti-Social activities and Crime based activities like Drug abduction, Rape-Molestation, Kidnap-Murder. The Present Study tries to focus on the x-facts of this Problem and try to understand how and what kind of role is played by the media which pressurize the young generation. This Study is Literally focused on the impact of Mainstream Media which includes Social Media, Internet, Entertainment Genres like Cinema, TV Soaps, Reality Shows, YouTube Videos, Entertainment Apps etc. on Young Generation or Teenagers on Negative Side. For this purpose 100 subjects (male and female) were selected randomly from selected Degree Colleges (Undergraduate) in southern part of Bangalore City, with a pretested Self-Assessment tool to measure the usage and consumption of both mainstream media and internet among students of various stream based on their demographic variables like gender, education, course stream. Findings of the study indicates that there is a significant difference in relation to male, female and respective educational streams between Arts, Science and Commerce.

Teens. Teenagers, Movie, Crime, Advertisement Social Media, Impact, Drugs, Juvenile, Mainstream Media, Socio-Psychological, Financial Status, Family, Parents


IJTSRD31825
Volume-4 | Issue-5, August 2020
370-387
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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