With the acceleration of social pace and the development of digital technology, mental health issues have gradually become a focus of public concern. This paper aims to explore the development and implementation of a diversified online mental health WeChat mini-program to meet the growing demand for mental health services. This paper first analyzes the relevant policies and market status in the field of mental health, pointing out the current shortage of mental health services and the development potential of digital mental health services. Then, this paper provides a comprehensive discussion of the design concept, functional modules, and innovation points of WeChat mini-program. Finally, this paper proposes a marketing strategy for the mini-program, aiming to improve the accessibility and convenience of mental health services through innovative online service models, and to provide users with more professional and personalized mental health support.
Mental Health; Online Services; Market Potential; Innovative Services; Mini-Program Interface Design
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