The article looks at corporate parenting in this era ofcovid-19 pandemic as a strategic tool for value creation. The paper looks at how covid-19 affect value creation, it explain what corporate parenting is and use strategic guide, synergy manager, financial manager and financial sponsor and functional leadership as a way to provide parenting role by corporate entities. The issues of value creation were discussed from financial, non-financial and time management. The value gap theory helps in illustrating the role of corporate parenting on its subdivision. The aim of this article is to determine whether during this covid-19 pandemic, corporate parenting actually created any form of value for its subdivision. The paper list important factors that affect the selection of organizational parenting styles and the impacts it has on value creation in a time of covid-19.From the review of literature, this article concludes that during the covid-19 pandemic most corporate organizations were not able to carry out their parenting functions to their subdivisions. Based on this conclusion, we recommend that executives and managers should ensure that a firm’s parenting styles should inspire the best in their subordinates and increase the support needed for success now and after the covid-19 pandemic.
Corporate Parenting, Covid-19 Pandemic, Value Creation, Synergy Manager, Strategic Guide
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