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Customer Proximity, Global Positioning Systems (GPS) and Return on Investment for Logistics Transactional Companies in Nigeria

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Customer Proximity, Global Positioning Systems (GPS) and Return on Investment for Logistics Transactional Companies in Nigeria


Dr. Agbeche, Aaron Oghenevwayere | Elechi, Bobby Chime | Doreen Omojefe Edward



Dr. Agbeche, Aaron Oghenevwayere | Elechi, Bobby Chime | Doreen Omojefe Edward "Customer Proximity, Global Positioning Systems (GPS) and Return on Investment for Logistics Transactional Companies in Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6, October 2021, pp.1703-1709, URL: https://www.ijtsrd.com/papers/ijtsrd47688.pdf

The study is an expository study of the construct of customers’ proximity, global positioning systems and return on investment for logistic transactional companies in Nigeria. The study tends to look at how customers’ proximity benefits business; it went on to briefly relate the role that global positioning systems (GPS) have on customers’ proximity and how revenue generation is affected with such linkage with due consideration to customers retention, customers service experience, sales management and revenue generation. The accelerator theory of investment was adopted to help in explaining the issues of return on investment, by linking customer proximity and global positioning systems (GPS). From the review of related literature we concluded that the proximity of customers can be realized with ease if Global positioning systems (GPS) is introduced into the logistic companies’ operations and as such, revenue will grow in the right direction. Based on the conclusion of the study we recommend that logistic companies in Nigeria should introduce the use of GPS in relating with their customers. The organization should create a platform that can bring their customers into close contact as this will not only ensure their ability to relate with their customers but will also ensure that customers to customers’ relationship are foster. Furthermore, the study recommend that that logistic companies must as a matter of urgency gets the data of their actual customers and create a medium that can ensure effective collaboration among them, by ensuring that the image that the customers sells to the public represent a true identity of the organization at large. As this will bring in potential customers to the organization which will in turn generate more revenue for the organization.

Customer Proximity, Global Positioning Systems, Return on Investment, Sale Management, Revenue Generation, Customer Retention


IJTSRD47688
Volume-5 | Issue-6, October 2021
1703-1709
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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