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Managing Cultural Diversities in Internationalisation of Business

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Managing Cultural Diversities in Internationalisation of Business


Sidharth Shankar Raju

https://doi.org/10.31142/ijtsrd8241



Sidharth Shankar Raju "Managing Cultural Diversities in Internationalisation of Business" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-1, December 2017, pp.1276-1284, URL: https://www.ijtsrd.com/papers/ijtsrd8241.pdf

The trend of globalization has made the different culture walk onto a worldwide stage (Marcelo and Deslree, 2004). In the business world, culture is treated as an important contribution to success. The trend of globalization accelerates the occurrence of international trades. More business opportunities and profits are waiting to be discovered in other countries. Better understanding and acceptance of different cultures can lead to more effective communication and, ultimately, more success. With globalization it has become important to consider the impact of cultural differences when managing a team. Le Theuff (2005) argued that despite the globalization of the employment market there is no global employee as a result of culture. Intercultural management is a real concept adopted by companies as with globalization companies have to work with other companies all over the world. Any company who would not consider the multicultural dimension of his workforce might lead teams’ projects to failure (Hofstede, 1993).

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IJTSRD8241
Volume-2 | Issue-1, December 2017
1276-1284
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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