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Impact of Product Packaging Cues on Product Quality Perceptions: Empirical Evidence from Pakistani Shopping Malls

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Impact of Product Packaging Cues on Product Quality Perceptions: Empirical Evidence from Pakistani Shopping Malls


Anam Javeed | Dr. Sany Sanuri bin Mohd Mokhatr | Dr. Ismail bin Lebai Othman

https://doi.org/10.31142/ijtsrd9676



Anam Javeed | Dr. Sany Sanuri bin Mohd Mokhatr | Dr. Ismail bin Lebai Othman "Impact of Product Packaging Cues on Product Quality Perceptions: Empirical Evidence from Pakistani Shopping Malls" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-2, February 2018, pp.1180-1186, URL: https://www.ijtsrd.com/papers/ijtsrd9676.pdf

This paper develops and tests a theoretical model of the effects of nutritional label and brand name on consumers' product quality perceptions in Pakistani consumer market. The basic aim of the study is to investigate the extent to which consumers form quality perceptions from product packaging cues. The survey method was employed to collect data from 487 Pakistani consumers in Islamabad and Rawalpindi region using mall intercept method. Five-point Likert scale is used to measure all the dimensions of variables. Descriptive and regression analyses are performed using SPSS and PLS. Cronbach alpha measure is used for all the variables to ensure internal consistency. The finding indicates that brand name as well as nutritional label exerted significant influence on product quality perceptions. Investigating the impact of nutritional label and brand name in Pakistani consumer market is a contemporary and worthwhile topic that shall have noteworthy contribution in prevailing literature as well as to the marketers.

Product Quality Perception; Nutritional label; Brand Name; Product Packaging Cues


IJTSRD9676
Volume-2 | Issue-2, February 2018
1180-1186
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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