This study explores the adoption of telemedicine-enabled health insurance plans among urban working professionals. It highlights how convenience, cost-effectiveness, and digital literacy significantly influence user engagement with such services. Using secondary data and a descriptive approach, the research emphasizes the growing relevance of digital healthcare in urban environments. The findings support the view that digitally literate, time-constrained professionals prefer flexible and affordable healthcare solutions, urging insurers to integrate robust telemedicine features into their offerings.
Telemedicine, Health Insurance, Urban Professionals, Digital Healthcare, Cost-Effectiveness, Convenience, Digital Literacy, Telehealth Adoption
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