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A Study of Tourist Behavior in Favor of Tourism Products to Promote Tourism Marketing

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A Study of Tourist Behavior in Favor of Tourism Products to Promote Tourism Marketing


Chef Akhilesh Pandey



Chef Akhilesh Pandey "A Study of Tourist Behavior in Favor of Tourism Products to Promote Tourism Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-2, February 2021, pp.662-667, URL: https://www.ijtsrd.com/papers/ijtsrd38524.pdf

Purpose of this research paper is to assess the buying behavior of tourist towards the tourism product and also find out the preference and choice of buyer. So that according to buyer’s choice product can be modified and presented to attract the market. As other industries, assessment of buying behavior becomes a significant apparatus for tourism marketing. “It can be sensed by studying the statistics of tourist receipts in the different regions. This increasing number of tourist shows that now people are taking interest in tourism and related activities. To encase this opportunity at utmost level a consumer buying behavior study is becoming must. This study makes hospitality promoters enable to understand and predictable about buying behavior and current trends of the industry. This study is not only concerned with what consumer buy but also why they buy it , what are their preferences, what motivates them to purchase, where and how they buy it,” how many times they buy it and consume it?

Tourism, Tourist, Consumer, Buying Behavior, Product


IJTSRD38524
Volume-5 | Issue-2, February 2021
662-667
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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