The research work on ‘Employer Branding’ started at the end of twentieth century. Two researchers named Simon Barrow and Tim Ambler in the Journal of Brand Management in December 1996 mentioned about employer branding and they suggested the importance of the same with respect to the sustainable growth of the organization. Companies started realizing the imperatives of employer branding in last decade as they had experienced extremely high attrition rates for various reasons, some of those are related to intrinsic and extrinsic factors. Human resource department tried to implement various employee engagement programs to increase the productivity of the employee and to retain the performer of the company. Retaining the best talent remains one of the most prominent issues of the organizations as they are always looking for the best possible opportunities for them. Slowly but quite steadily organizations realized that employer branding could be one of the weapon to experience long term success. Therefore, organizations are trying to formulate various employee oriented strategies to continue the value chain without disturbing the fundamental structure. So, it can be utilized as one of the growth propositions for the corporations internally. It had also predicted that, it could be a better proposition than any formal advertising or advertising campaign plan to gain the brand value and the brand equity. The researcher is trying to find out the importance of employer branding in different contexts and various factors those can influence employer branding practices in different ways. The research paper is also trying to investigate the reasons due to which Indian companies are not doing well as far employer branding is concerned.
Branding, Employer branding, Leadership, Stakeholders
International Journal of Trend in Scientific Research and Development - IJTSRD having
online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International
Journal which provides rapid publication of your research articles and aims to promote
the theory and practice along with knowledge sharing between researchers, developers,
engineers, students, and practitioners working in and around the world in many areas
like Sciences, Technology, Innovation, Engineering, Agriculture, Management and
many more and it is recommended by all Universities, review articles and short communications
in all subjects. IJTSRD running an International Journal who are proving quality
publication of peer reviewed and refereed international journals from diverse fields
that emphasizes new research, development and their applications. IJTSRD provides
an online access to exchange your research work, technical notes & surveying results
among professionals throughout the world in e-journals. IJTSRD is a fastest growing
and dynamic professional organization. The aim of this organization is to provide
access not only to world class research resources, but through its professionals
aim to bring in a significant transformation in the real of open access journals
and online publishing.