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Quality Management and Sales Growth of Selected Manufacturing SMEs in Port Harcourt and Aba, Nigeria

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Quality Management and Sales Growth of Selected Manufacturing SMEs in Port Harcourt and Aba, Nigeria


Akpa, Victoria O | Egwakhe, Johnson A | Aigboje, Patrick O



Akpa, Victoria O | Egwakhe, Johnson A | Aigboje, Patrick O "Quality Management and Sales Growth of Selected Manufacturing SMEs in Port Harcourt and Aba, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3, April 2021, pp.924-929, URL: https://www.ijtsrd.com/papers/ijtsrd40006.pdf

Evidence has shown that SMEs unimpressive performance in Nigeria has been traced to dearth of continuous improvement practice, poor employee commitment and lack of customer focus truncating the sales growth and SMEs competitiveness. This study thus investigated the effect of quality management on sales growth of selected manufacturing SMEs in Port Harcourt and Aba, Nigeria. The study employed cross sectional survey research design where eight hundred and forty-four copies of the research instruments were administered to selected respondents who were top-level senior officers, supervisors and managers from selected indigenous SMEs manufacturing companies located in Port Harcourt, Rivers and Aba in Abia states, Nigeria. The result of multiple regression analysis revealed that quality management (continuous improvement, customer focus, employee commitment, and research and development) had significant effect on the sales growth (Adj. R2 = 0.322; F(5,834) = 80.689, p<0.05)of the selected manufacturing SMEs in Port Harcourt and Aba. The study concluded that the combination of quality management dimensions affects sales growth of selected manufacturing SMEs in Port Harcourt and Aba, Nigeria. It was therefore recommended that businesses especially those into manufacturing should implement quality management as it is a key that facilitate sale growth.

Quality management, Continuous improvement, Customer focus, Leadership commitment, Employee commitment, Research and development, Sales growth


IJTSRD40006
Volume-5 | Issue-3, April 2021
924-929
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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