Online cloud kitchens, often referred to as virtual or ghost kitchens, are a type of food delivery service where customers have their meals prepared in a typical restaurant kitchen before having them delivered to their residences or places of business. The concept has grown in popularity in recent years, especially during the COVID-19 pandemic, as more individuals have been ordering takeout instead of dining in. By putting speed, convenience, and efficiency first, cloud kitchens-delivery-only restaurant models-are revolutionizing the food service sector. In this digital-first approach, perceived food quality-including taste, hygiene, packaging, and delivery experience-determines customer happiness more than ambience. The goal of the current study is to ascertain customer purchasing intentions with reference to cloud kitchens, including how views will shift in response to perceived innovativeness (PI), food variety, cost, food safety, and social impact. Additionally, the study looked at how consumer trust functions as a mediator between attitude and purchase intentions. We will talk about this in this paper "Customers' knowledge of and confidence in cloud kitchens in online food elivery services".
Consumer Awareness, Cloud Kitchens, Online Food Delivery Platforms, Digital-First Format, Consumer Satisfaction, Perceived Innovativeness, Brand Visibility, Data-Driven Insights, Multi-Brand.
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