Beyond Sight: Multi-Sensory Brand Experiences in the Digital Era

Dr. Veena Santhosh Rai; Ankitha

Title:
Beyond Sight: Multi-Sensory Brand Experiences in the Digital Era

Authors:
Ankitha | Dr. Veena Santhosh Rai

Cite This Article :

Ankitha | Dr. Veena Santhosh Rai "Beyond Sight: Multi-Sensory Brand Experiences in the Digital Era" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-9 | Issue-4, August 2025, pp.610-612, URL: https://www.ijtsrd.com/papers/ijtsrd97273.pdf

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Abstract :
In today’s digital landscape, brands are moving beyond visual engagement to craft immersive, multi-sensory experiences. This paper explores how sound, touch, scent, and taste are being integrated into virtual and hybrid platforms through technologies like haptics, ambient audio, digital scent diffusion, and AR/VR. By analysing successful brand case studies, the paper highlights how multi-sensory marketing strengthens emotional connection, memory recall, and consumer loyalty. Grounded in consumer psychology and neuroscience, the study also addresses ethical and accessibility considerations. It concludes with a forward-looking discussion on how sensory branding will evolve in the metaverse and Web 4.0, where digital and physical experiences will seamlessly converge. This paper offers valuable insights for marketers, designers, and experience architects seeking to humanize brand interactions in the digital age.

Keywords :
Multi Sensory marketing, Brand Experiences, Digital Media, Social media marketing, Buying behaviour, Digital Era.

Publication Details:

Unique Identification Number : IJTSRD97273

Published In : Volume-9 | Issue-4, August 2025

Page Number(s) : 610-612

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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