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Case Study on :“Marketing strategies of Henry Ford of heart surgery - Narayana Health Care also known as Narayana Hrudayalaya, Leading India in World for Health care”

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Case Study on :“Marketing strategies of Henry Ford of heart surgery - Narayana Health Care also known as Narayana Hrudayalaya, Leading India in World for Health care”


Dr. Manish Gupta

https://doi.org/10.31142/ijtsrd9537



Dr. Manish Gupta "Case Study on :“Marketing strategies of Henry Ford of heart surgery - Narayana Health Care also known as Narayana Hrudayalaya, Leading India in World for Health care”" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-2, February 2018, pp.918-924, URL: https://www.ijtsrd.com/papers/ijtsrd9537.pdf

“Bengal Famine was not due to lack of food, it is the lack of paying capacity to buy food”– Dr. Amartya Sen In 2001, Shetty founded Narayana Hrudayalaya (NH), a multi-specialty hospital in Bommasandra on the outskirts of Bangalore. He believes that the cost of healthcare can be reduced by 50 percent in the next 5–10 years if hospitals adopt the idea of economies of scale. Apart from cardiac surgery, NH also has cardiology, neurosurgery, paediatric surgery, haematology and transplant services, and nephrology among various others. The heart hospital is the largest in the world with 1000 beds performing over 30 major heart surgeries a day. The land, on which the health city was built, was previously a marshland which was reclaimed for this purpose. The Health City intends to cater to about 15,000 outpatients every day. In August 2012, Shetty announced an agreement with TriMedx, a subsidiary of Ascension Health, to create a joint venture for a chain of hospitals in India. In the past Narayana Hrudayalaya has collaborated with Ascension Health to set up a health care city in the Cayman Islands, planned to eventually have 2,000 beds. The case highlights how successful entrepreneurship can be done using technologies, the case is unique as it on social entrepreneurship, today is the world of Start-ups who use technologies, and case highlights how innovation ideas come from technologies use.

Healthcare, Technology, low cost


IJTSRD9537
Volume-2 | Issue-2, February 2018
918-924
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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