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Effect of Market Segmentation on the Sales Volume of a Company’s Product or Service

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Effect of Market Segmentation on the Sales Volume of a Company’s Product or Service


Abereola Samuel Niyi | Ogbogu Folasade Oyenike



Abereola Samuel Niyi | Ogbogu Folasade Oyenike "Effect of Market Segmentation on the Sales Volume of a Company’s Product or Service" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-4, June 2022, pp.65-71, URL: https://www.ijtsrd.com/papers/ijtsrd49944.pdf

The study looked at how the market affected a company's product sales volume. Market segmentation is essential for any firm attempting to compete in the global economy. Consumer requirements vary, and they must all be met as effectively as possible. As a result, organizations that supply a product or service must understand their diverse target clients and segment their offerings accordingly. This study investigates the segmentation process and how it may be utilized to enhance sales of a company's goods or services. To evaluate data obtained from both primary and secondary sources, trend analysis was used. According to the findings, once products or services are customized to fit the needs of diverse client groups, requirements are satisfied, resulting in satisfaction and, as a consequence, a rise in demand for that product or service. According to the study, good consumer segmentation can increase an organization's demand for a product or service. It has also been recommended that if a profit-making organization want to increase sales, they should always concentrate on segmenting their product or service's clientele.

Market Segmentation, Sales Volume, Product, and Services


IJTSRD49944
Volume-6 | Issue-4, June 2022
65-71
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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