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Entrepreneurial Marketing Practice: The Effect on Growth of Small and Medium Scale Business in Ekiti State

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Entrepreneurial Marketing Practice: The Effect on Growth of Small and Medium Scale Business in Ekiti State


Ogundele, Taiwo | Medayese Olanike Olayinka



Ogundele, Taiwo | Medayese Olanike Olayinka "Entrepreneurial Marketing Practice: The Effect on Growth of Small and Medium Scale Business in Ekiti State" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-3, April 2022, pp.41-45, URL: https://www.ijtsrd.com/papers/ijtsrd49475.pdf

Entrepreneurial marketing (EM) practices have been identified as one of the important key ingredients for growth in small and medium enterprises. (SMEs). The success or failure of SMEs is said to rest in part on the nature and types of marketing practices they employ. The objective of the study is to determine the effect of product development strategy and pricing strategies on growth of small and medium enterprises (SMEs) in Ekiti State. Survey design was employed in which questionnaires were used to collect primary data from the respondents. The population made up of owners/managers of small and medium enterprises in Ekiti State while simple random techniques was used to select 150 samples size who participated in the study and inferential statistics including chi-square was adopt to test the hypothesis. The findings revealed that there is relationship between product development strategy, pricing strategy and the growth of small and medium enterprises. It was recommended that comprehensive training on product innovation for the SMEs owners/manager on entrepreneurship and always adopts pricing strategies.

Entrepreneurial, Marketing, Growth, Small & Medium Enterprises, Product and Pricing


IJTSRD49475
Volume-6 | Issue-3, April 2022
41-45
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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