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Opportunities to Increase the Effectiveness of Marketing Activities in the Enterprise

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Last date : 26-Jun-2022

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Opportunities to Increase the Effectiveness of Marketing Activities in the Enterprise


S. K. Boyjigitov



S. K. Boyjigitov "Opportunities to Increase the Effectiveness of Marketing Activities in the Enterprise" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Integrated Innovation on Technical Science and Economic Development, April 2022, pp.10-13, URL: https://www.ijtsrd.com/papers/ijtsrd49194.pdf

In this article, the concept of marketing effectiveness is considered as a very relevant topic in a highly competitive environment. Marketing efficiency can be described as a function of improving the process of entering the market in order to optimize its own marketing resources spent to achieve better results for short- and long-term strategic goals of marketing. In addition, improved marketing effectiveness not only helps businesses prioritize their efforts, but also increases the quality and accuracy of marketing resources required by consumers.Finding relevant key metrics should contribute to the evaluation of marketing effectiveness. Strategic marketing is integrated into strategic management, which helps to improve the company’s market share. However, the trend of creation efficiency in companies is growing and it is necessary to check the economic income and look for the efficiency of the funds spent on marketing. This article discusses the issues of determining the possibility of improving the performance of the domestic and foreign markets by determining the economic performance of the enterprise and evaluating the effectiveness of marketing activities.

Marketing effectiveness, marketing performance indicators, efficiency, internal and external marketing indicators, marketing strategies


IJTSRD49194
Special Issue | Integrated Innovation on Technical Science and Economic Development, April 2022
10-13
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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