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The Role of Marketing Metrics in Digital Era: An Overview

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The Role of Marketing Metrics in Digital Era: An Overview


Mr. Rajesh Kumar | Dr. Ani Smriti



Mr. Rajesh Kumar | Dr. Ani Smriti "The Role of Marketing Metrics in Digital Era: An Overview" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6, October 2021, pp.1477-1482, URL: https://www.ijtsrd.com/papers/ijtsrd47636.pdf

Many business sectors are being reshaped at an astounding pace, fuelled predominantly by new digital innovations. In times of radical innovation, companies are always faced with a mixture of risks and opportunities. Traditionally, the ones with the best ability to adapt to continuously changing environments today have always been tomorrow’s winners. There’s no reason why this should be different this time. Business leaders need a profound understanding of what’s happening in order to develop a structured approach, and should simultaneously by creating a stimulating environment for experimentation and collaboration. This article elaborates on the impact of digitization upon companies and sketches a way to approach the challenges involved. The Digital Era is characterized by technology that increases the speed and breadth of knowledge turnover within the economy and society. In time, within this version of the Internet, software agents will exchange knowledge without human intervention. Marketing metrics are a quantifiable way to track performance and are an important marketing measurement tool for gauging a campaign’s effectiveness. In other words, marketing metrics are measurable key performance indicators (KPIs) that provide insight into marketing activity. It is the practice of measuring and analyzing marketing activity in order to improve effectiveness. Marketing analytical evaluations are the tools used to maximum effectiveness. The purpose of the study is to emphasize the concept of the Digital era, Marketing analytics and Marketing metrics. The research method of this study used the secondary data listed in different databases of books, research papers, and related articles on the internet of Marketing metrics. The present study will undertake to describe the different types of Marketing metricsas well as the role of Marketing metrics.

Digital era, marketing analytics, marketing metrics, KPIs, business


IJTSRD47636
Volume-5 | Issue-6, October 2021
1477-1482
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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