Marketing activities and strategies are ever evolving processes which change from time to time based on market situation and competition. The change has been happening over years and Covid-19 pandemic has triggered a rapid change in the way businesses operate around the world. The pandemic created a behavioral shift in both consumers and marketers alike. Digital marketing was growing at a steady pace and the outbreak of Covid-19 gave boost to it. This is an overview of digital marketing, its impact on business activities, understanding the impact of Covid-19 on digital marketing and the future role of digital marketing in business. Recent researches, papers, case – studies and books were referred for the study and effort is made to predict future trends.
Covid-19, digital marketing, social media, online campaigns, analytics, case studies
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