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Agricultural Marketing and Performance of Agricultural Firms in Anambra State

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Volume-5 | International Conference on Advances in Engineering, Science and Technology – 2021

Last date : 27-May-2021

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Agricultural Marketing and Performance of Agricultural Firms in Anambra State


Chibike Onyije Nwuba



Chibike Onyije Nwuba "Agricultural Marketing and Performance of Agricultural Firms in Anambra State" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-2, February 2021, pp.760-769, URL: https://www.ijtsrd.com/papers/ijtsrd38502.pdf

This research studied the relationship between agricultural marketing and performance of agricultural firms in Anambra State. Specifically, the study addressed the relationship between transactional marketing and performance of agricultural firms, the relationship between database marketing and performance of agricultural firms, the relationship between interaction marketing and performance of agricultural firms and finally the relationship between network marketing and performance of agricultural firms. The study adopted a survey research design in collecting data; questionnaire and personal interviews were used in collecting primary data while documentary sources were used for secondary data. The population of the study was made up of 411 agricultural firms in Anambra state, whereas 30 firms were selected as the sample size with the aid of solvin formular. The data generated for this study were presented with frequencies and percentages, while the stated hypotheses were statistically tested with Pearson motion correlation, which was computed with the aid of the Statistical Packages for Social Sciences (SPSS) Version 20. Findings from the study showed thattransactional, database, interaction and network marketing that were used as proxies for agricultural marketing all have a significant relationship with sales volume which was used as proxy for performance of agricultural firms.

Agricultural marketing, Performance, Agricultural Firms


IJTSRD38502
Volume-5 | Issue-2, February 2021
760-769
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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