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Guerrilla Marketing for Indian Startups – A Conceptual Framework

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Guerrilla Marketing for Indian Startups – A Conceptual Framework

Mrs. Sowmya. S | Dr. Supriya. R

Mrs. Sowmya. S | Dr. Supriya. R "Guerrilla Marketing for Indian Startups – A Conceptual Framework" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4, June 2020, pp.793-797, URL: https://www.ijtsrd.com/papers/ijtsrd31188.pdf

Guerrilla Marketing, in spite of its modest beginnings in the early 1960s, is today extensively used not just by small and medium enterprises, but also by big corporations. Guerrilla Marketing, with its unique characteristic of surprise, diffusion and low cost has come to stay because of these advantages over traditional marketing. Over the years, numerous methods of Guerrilla Marketing have emerged. The most popular of them are Ambient marketing, Sensation marketing, Viral marketing, Buzz marketing and Ambush marketing. Despite its numerous advantages, Guerrilla Marketing suffers from some negatives, which have to be accounted before any Guerrilla Marketing campaign is conducted. The present paper discusses the aforementioned aspects of Guerrilla Marketing for Indian Startups.

Guerrilla Marketing, Ambient marketing, Viral Marketing, Ambush Marketing, Startups, Low Cost Effect, Word of Mouth

Volume-4 | Issue-4, June 2020
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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