Home > Management > Marketing > Volume-4 > Issue-4 > Guerrilla Marketing for Indian Startups – A Conceptual Framework

Guerrilla Marketing for Indian Startups – A Conceptual Framework

Call for Papers

Volume-6 | Issue-5

Last date : 27-Aug-2022

Best International Journal
Open Access | Peer Reviewed | Best International Journal | Indexing & IF | 24*7 Support | Dedicated Qualified Team | Rapid Publication Process | International Editor, Reviewer Board | Attractive User Interface with Easy Navigation

Journal Type : Open Access

Processing Charges : 700/- INR Only OR 25 USD (for foreign users)

First Update : Within 7 Days after submittion

Submit Paper Online

For Author

Research Area



Guerrilla Marketing for Indian Startups – A Conceptual Framework


Mrs. Sowmya. S | Dr. Supriya. R



Mrs. Sowmya. S | Dr. Supriya. R "Guerrilla Marketing for Indian Startups – A Conceptual Framework" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4, June 2020, pp.793-797, URL: https://www.ijtsrd.com/papers/ijtsrd31188.pdf

Guerrilla Marketing, in spite of its modest beginnings in the early 1960s, is today extensively used not just by small and medium enterprises, but also by big corporations. Guerrilla Marketing, with its unique characteristic of surprise, diffusion and low cost has come to stay because of these advantages over traditional marketing. Over the years, numerous methods of Guerrilla Marketing have emerged. The most popular of them are Ambient marketing, Sensation marketing, Viral marketing, Buzz marketing and Ambush marketing. Despite its numerous advantages, Guerrilla Marketing suffers from some negatives, which have to be accounted before any Guerrilla Marketing campaign is conducted. The present paper discusses the aforementioned aspects of Guerrilla Marketing for Indian Startups.

Guerrilla Marketing, Ambient marketing, Viral Marketing, Ambush Marketing, Startups, Low Cost Effect, Word of Mouth


IJTSRD31188
Volume-4 | Issue-4, June 2020
793-797
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

Thomson Reuters
Google Scholer
Academia.edu

ResearchBib
Scribd.com
archive

PdfSR
issuu
Slideshare

WorldJournalAlerts
Twitter
Linkedin