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Influence of Price and Quality of Service to Purchase Decisions in Salon Lady Boss Medan Mega Trade Center (MMTC) Medan Complex

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Influence of Price and Quality of Service to Purchase Decisions in Salon Lady Boss Medan Mega Trade Center (MMTC) Medan Complex


Adiwima Zebua | HD. Melva Sitanggang | Amril



Adiwima Zebua | HD. Melva Sitanggang | Amril "Influence of Price and Quality of Service to Purchase Decisions in Salon Lady Boss Medan Mega Trade Center (MMTC) Medan Complex" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2, February 2020, pp.365-369, URL: https://www.ijtsrd.com/papers/ijtsrd29927.pdf

Price is very important in doing business because the price is one of the factors considered by the customer in making a purchase so that businesses must really consider the progress of their business well. If the business actor is wrong in setting the price, it will result in losses to the business so that the business actor will find it difficult to survive with the increasingly high competition in the business world. Besides the price, it is also necessary to carry out quality control or the quality of goods and services offered to customers, especially service goods felt by the buyer. In the development of business activities everywhere, each business actor has their own strategy in order to win the hearts of customers so that these business activities can run for a long time. One business actor in the service sector is the Lady Boss Salon which offers beauty care products to its customers who have graduated at Medan Mega Trade Center Complex (MMTC) Jalan Pancing Medan. The method used in this research is quantitative with an associative approach. The technique used in this study is probability sampling with a simple random sampling approach of 55 respondents. Data collection was carried out by distributing questionnaires to respondents who are consumers of Lady Boss Salon. The data analysis technique uses validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test which is operated through SPSS 16 program. The results of the study explained that the Price Variable (X1) affected the Purchasing Decision (Y) by 10.7% and the Service Quality Variable (X2) affected the Purchasing Decision Variable (Y) by 41.6% and the Price Variable) X1) and the Quality Variable Services (X2) affect the Purchasing Decision of 55.73%

Price, Service Quality, Purchasing Decisions


IJTSRD29927
Volume-4 | Issue-2, February 2020
365-369
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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