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Social Media as a Medium for Empowerment of Women

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Social Media as a Medium for Empowerment of Women

Dr. Adv. Ms. Neeta Deshpande | Prof. M. M. Samudre

Dr. Adv. Ms. Neeta Deshpande | Prof. M. M. Samudre "Social Media as a Medium for Empowerment of Women" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1, December 2019, pp.164-166, URL: https://www.ijtsrd.com/papers/ijtsrd29493.pdf

Women empowerment is very important for the development of a country. Women are offering their services in every sector of a economy. The role of social media has become very important in shaping present society. Social media educates the people about the current issues and influences the public opinion. The reach of media to common people has increased and undoubtedly social media has attained the role of a very powerful organ in all spears of life. It’s a common belief that women are network savvy; entrepreneurs are able to reach the larger target customers in low cost. Social media entrepreneurship has definitely offered financial independence and sense of pride and purpose. Social media is helping the women to empower themselves by using different tools of media. They increase the participation and access of women to self expression and decision making through the media and new technologies of communication is empowering the women. On the other hand the influence of social media in buying decision of consumers has been very significant. The interface between producers / sellers and customers of goods and services increases and helps to strengthen the decision making power of customers. The present study is wholly presented by women respondents who are engaged in online business as the study aims to find out their participation in social media for women entrepreneurial ventures. Present paper aimed to study the status of women, their demographic characteristics, businesses they have started, nature of their businesses and usage of social media in business and growth therein due to strong network. In the present study both primary and secondary data has been used.

Social Media, Women Entrepreneurs, Women empowerment

Volume-4 | Issue-1, December 2019
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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